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Department of Convergence Media
In keeping with a rapidly changing media landscape, the Department of Convergence Media seeks to instill students with a diverse skill set in one of three 54-hour concentrations: Journalism, Media Production or Public Relations. In addition to the Bachelor of Arts focused in Journalism, Media Production or Public Relations, the Department also offers four minor options that compliment students seeking majors in other academic disciplines. Specifically, the Department offers 18-hour minors in Journalism, Mass Media Studies and Media Production as well as a 15-hour minor in Public Relations.
In the classroom, students learn up-to-date writing, reporting and broadcasting techniques as well as cutting-edge visual and online skills from faculty whose expertise has been developed in both academic and professional settings. Our effort to develop the next generation of media scholars and professionals comes with the understanding that students must be given the necessary tools for success both in and out of the classroom. Our faculty makes extensive use of professionals in various applications of journalism, media production and public relations from the Central Louisiana community and across the United States. Unlike many other programs, due to our smaller class sizes, LC students get immediate, hands-on experience from their first year in the program.
Additionally, our students are challenged with the need for higher “intangibles” among media scholars and professionals – those that extend beyond having a computer and access to the Internet. Objectivity, ethics, media theory and law are a major focus of the LC Convergence Media experience. What better place to do that than at a Christian college, where a commitment to Jesus Christ gives our students a higher calling to meet the ideals that make an aspiring student a truly excellent media professional.
To ensure the future success of our students as media professionals or scholars, all students must complete a core 30-hour block of courses designed to instill the critical thinking and diverse skills required of an ever-changing media environment. Specifically, the core 30-hour block of courses includes:
CM 100 – Introduction to Mass Communications
CM 216 – Introduction to Design Software
AR 261 – Introduction to Web Design
JN 201 – Beginning Newswriting
CM 300 – Mass Media Theory and Research
CM 307 – Media Ethics
CM 421 – Media Law
PR 368 – Public Relations
CM 465 – Principles of Advertising
CM 490 – Convergence Media Internship
In addition to the Convergence Media core classes, students select a 24-hour block of courses within a specialized concentration of their choosing, be it focused in Journalism, Media Production or Public Relations.
Unlike many traditional journalism schools, our Journalism program is based on developing specialized skills across media platforms. The Journalism concentration equips students for success in the modern media landscape by requiring students to develop effective skills in traditional journalistic forms such as writing, broadcasting and photography as well as skills in cutting-edge digital, graphic and web-based formats. While completing the program, students specializing in Journalism hone professional skills through hands-on work across departmental media outlets. For more information on the Journalism curriculum click here: Journalism Concentration.
The Media Production concentration equips students for future success in multiple production applications, be it ministry, television or news production as well as film and documentary focused projects. Students in the Media Production concentration are afforded many opportunities to develop real-world production skills through the production of varied campus events and projects. For more information on the Media Production curriculum, click here: Media Production Concentration.
Designed to equip students for success in a rapidly expanding industry, the Public Relations concentration offers students a wide array of possible career options including: Corporate, Non-profit or Governmental Relations, Health Communication, Web-based Relations, Conflict Management or Sports and Entertainment focused communication. The Public Relations curriculum was specifically designed for flexibility to meet individual student needs. In addition to Public Relations courses, students in the concentration have options to select electives from diverse complimentary fields such as marketing and management, political communication or web-based areas of specialization. For more information on the Public Relations curriculum, click here: Public Relations Concentration.
In addition to the three concentrations, the Department also offers four minors to meet the needs of students majoring in other fields of study. Designed to complement virtually any major, the Department of Convergence Media offers minors in: Journalism, Mass Media Studies, Media Production and Public Relations. For more information of Minor requirements, click here: Minor Requirements
Convergence Media Opportunities
Regardless of specialized concentration, Convergence Media students develop diverse media skills through participation in multiple media platforms. Students will find the proper place to develop their media skills through:
Known as “the voice of Louisiana College,” KZLC is a low power, educational radio station that broadcasts 24 hours per day, seven days a week. Participation is open to all students to serve as DJs, announcers and programmers. Additionally, Convergence Media students have ample opportunities to learn how to do radio news as well as play-by-play for LC Wildcats sporting events.
In keeping with an ever-changing media landscape, in 2009 we transitioned away from a traditional print newspaper to an online news platform, WildcatsMedia.com. Written, edited and published by student staff members, under the direction of a faculty adviser, our website provides a laboratory experience for the development of journalistic skills. Wildcats Media’s presence on the Internet includes our Facebook page, Twitter feed, and YouTube channel. For more information, call (318) 487-7597.
Throughout the entire academic year, the Wildcat Weekly Minute is played before Thursday morning chapel services to give a glance of events occurring on the LC campus. Speaking of chapel, ours is recorded each week by a team of students running multiple cameras, audio, pro-presenter and other broadcast components.
The annual yearbook is developed by a student staff and is supervised by a faculty adviser. Students involved in the yearbook have the opportunity to leave their own unique mark on LC by creating a work for posterity.
Louisiana College now streams over the Internet key sporting events including all LC home football games. Select soccer, basketball, baseball and softball webcasts are streamed as well. Students serve as the broadcast team by running cameras and other components of a multi-camera broadcast. www.iHIGH.com/louisianacollege
For those seeking additional information about the Department of Convergence Media, its programs or curriculum, please contact Mr. Alan Quartemont, Convergence Media Curriculum Coordinator, at firstname.lastname@example.org or call: (318) 487-7597.